Hey Trendspotters!

Don't ghost your feed this Halloween - we've got you covered with content ideas that seriously slay. 🔪 

With two Halloween weekends this year (we love a plot twist), spooky szn content will be haunting our feeds through Monday. Translation? There's still time to jump in on the highest engagement event of the season.

Here's the real treat: most Halloween content is evergreen, so whatever you create now can rise from the dead next year too (more on that below).

In today's issue:

• content trends that are killing it (literally)

• gay halloween meme, explained

• a bunch of trending Halloween audios

and my 5 tips for planning a realistic content cal are over on my IG!

Oh, and Instagram dropped their Halloween features from the digital beyond: think animated DMs, Story templates, and a font that's giving graveyard chic.

Now grab your pumpkin spice and let's get into it...

Costume So Nice, I Posted It Twice (or 9 Times)

Posting your Halloween costume once? In this economy?

The smartest creators aren't just dropping one post per look – they're creating entire costume content ecosystems. Here's what's working:

• Pairing costume reveals with both an audio that fits the costume theme AND a trending audio (genius move)

• Posting the same look multiple times with different trending sounds like @sarahnewsfx, a make-up artist who started Halloween content six weeks ago (it’s her Super Bowl, after all)

• Resurrect last year’s costumes with this year’s trending audio like @alicekingmakeup who started back on October 1st (because Halloween content never dies 🪦)

Switch up your content formats with a mix of carousels, Reels, and carousels-with-audio-so-it’s-also-a-reel, like my friend and beauty expert Kirbie Johnson did.

She posted 9 times (!!! and rightfully so!) about her iconic Moo Deng costume, racking up millions and millions of views:

Her content plan included the reveal with an original audio, the application process (8M views), a trending audio (1M views), a sponsored post removing all the makeup, a meme, a green screen reel, carousel posts, and more reels that don’t appear on her profile (just in the reels tab). 🔥 

Take notes for next year, because Kirbie slayed her content strategy so hard she ended up in People magazine. 👏👏👏

Content Formats That Are Killing It 🔪

And we’re not done yet! Keep reading for even more Halloween trends and trending audios.

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Some Halloween costume references are so specific, only those of us who treat touching grass as an annual event will get it.

And when it comes to the “gay halloween” meme going viral, the girls/gays/theys that get it, get it. So if you don’t get it, definitely don’t co-opt it. Here’s a quick trend explainer:

Memes like "I hate gay halloween what do you mean you're going as that one Architectural Digest tour where Troye Sivan showed us his emotional support sink" are actually speaking the highest form of praise. 

Gay halloween in internet speak refers to showing up as that one extremely specific moment from pop culture that only certain people will understand.

It’s not meant for everyone, and that’s exactly the point: just like how ‘friend of Dorothy’ was the original IYKYK for identifying safe spaces and finding your people, gay halloween “is doing the same thing, but this time with the tennis ball POV shot from Challengers.” (Out.com)

The more niche and terminally online the reference, the more powerful the serve.

Personally, I’m disappointed in myself that this iconic idea never entered my mind…

Costumes that Pair Well with Content 🔥

If you’re throwing together a last-minute costume, save yourself from having to find the matching audio, which has emerged as Halloween’s hottest accessory.

No surprise then, that the most trending costumes this year are also ones that have a ton of audios to easily pair it with, whether it’s a movie soundtrack or a number one hit.

The pop girlies are taking over, and rightfully so: everyone’s channeling Charli, Sabrina (and her Taste video), Olivia, and Chappell, so here’s some costume ideas or you can just re-use your concert look from one of their tours.

‘Popular' is an understatement: Glinda and Elphaba duos are defying gravity (and expectations) as this year's bestie costume that’s made complete with endless Wicked audios to choose from.

Y2K nostalgia is still having its moment with lots of Princess Diaries (Anne Hathaway's PD3 announcement basically broke the internet), Sharpay Evans (can’t you see it?), Shark Tale, Madagascar, and Monsters Inc.

Now Trending: Halloween Audios 🎃

They call them cult classics for a reason. All of these audios work great as background music to your Reels or TikToks!

• Monster Mash

• Ghoul’s Night Out

• Spooky Scary Skeletons

• Somebody's Watching Me

• Goo Goo Muck 

• Pumpkin Patch Serenade

• Season of the Witch 

• Dance Dance Dance (Spooky)

If a transition is what you’re looking for, these ones will do the trick:

• Bippidity Boppidty with a scary boo twist

• This is Halloween for multiple scenes

• Mr. Ghostface is truly the audio that never dies

Happy Halloween!! Stay safe out there and may the algorithm odds be ever in your favor 🙏 

- Taylor